As my final post before the blog is due, I want to follow up on my previous blog post about ESPN and U2 teaming up to advertise for the 2010 World Cup. I posted ESPN's announcement of the merger and here are 3 of the commercials that have been airing.
The first one is the most showed, it is set to "City of Blinding Lights" and features footage of the 2006 World Cup. It basically is the same commercial from 4 years ago, same song even.
The second commercial is called "Robben Island". Set to arguably U2's biggest hit and greatest song, "Where The Streets Have No Name", it documents the prison in which Nelson Mandela was held and the soccer league that was formed there during his incarceration. An unbelieveably powerful place that is a MUST visit, according to a friend of mine who has made the pilgrammege.
The final commercial, set to "Magnificent" and narratted by Bono himself (!!!!), portrays how large of a uniting force the World Cup can be. Bono lists off what the World Cup is not about and then, right as the intro to Magnificent takes off beautifully, he yells out what the World Cup is. "This is about the one month, where we all, agree, on one thing."
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